Engaged Living

For Alzheimer's and Dementia

Santa Rosa (707) 578.8360

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About Us

primrosePrimrose Alzheimer’s Living, Inc. is a California corporation providing services to individuals with memory impairments. Primrose communities operate under a residential care facility for the elderly (RCFE) license which is sometimes referred to as an assisted living facility. Primrose opened its Santa Rosa facility in March 1997, with a full continuum of Alzheimer’s services.

Entry Sign at Primrose Santa RosaPrimrose, unlike other assisted living companies, focuses exclusively on adults who have Alzheimer’s disease and related forms of dementia. Offering a full continuum of Alzheimer’s services sets Primrose apart from other Alzheimer’s assisted living companies that only offer residential care.

Memory Care Services at Primrose

Services offered at Primrose communities include residential care, respite care, hospice care and adult day care. Primrose has developed unique operational protocols to enhance quality of care for residents. Each community is directed by a management team of professionals. Training programs teaching the specifics of Alzheimer’s care and behaviors are offered to all employees.

We have an emphasis on security and safety in our settings. Residents enjoy free movement to walk off any aggression and can enjoy nature while getting fresh air and exercise. Our secure perimeter provides both protection and oversight, and we have locked gates that are carefully monitored for the benefit of our residents.

Primrose’s signature dementia programs incorporate the latest disease research findings. Activities incorporate aroma therapy, light therapy, touch therapy, music and pet therapy. Ratios of caregivers to residents are continually evaluated to enhance compatibility with our residents varying levels of cognitive functioning.

Memory Care Facilities at Primrose

Lawn and Garden at Senior Living CommunityIn addition to the dementia specific programs, Primrose has developed state-of-the-art prototype designs. The facility interiors are designed with natural lighting, way-finding cues and devices, specialized furnishings, fabrics and colors that help to reduce confusion. Exterior areas are nicely landscaped with non-poisonous plants, flower and vegetable gardens, activity areas and wandering paths with resting areas to encourage socialization.

We offer an appropriate range of activities through our Day Club, Respite, and Residential Care programs. These are catered to each person’s abilities and cognition. Our calendar of activities includes opportunities for gardening, seasonal and holiday celebrations, arts and crafts, birthday celebrations, devotional services, outings to coffee shops, library and local stores, and much more. These activities are intended to be life-affirming and encouraging. Familiar routines such as laundry, dining, and gardening allow our residents to be comfortable and independent while participating in social settings, too.

Dining at Primrose

Outdoors at Assisted Living FacilityOur dining and nutrition program incorporates the latest research on what is needed for individuals facing memory loss. We support specific diets and medical restrictions and can accommodate the likes and dislikes of our residents. Our meals are comfortable occasions and are served family-style, not on a tray in an institutional setting. We value the dining experience as a chance for our residents to preserve their independence and dignity. We also offer convenient snacks in between meals and have indoor and outdoor water stations around our communities.

We encourage the involvement of family members, through care conferences, phone calls, support meetings and tours. We consider the family to be part of our care team and relatives are welcome to enjoy meals with our residents or hold special parties with their loved ones. Pets are welcome too, as long as they are up to date in vaccinations, are well-behaved, and residents are able to take care of their pets themselves.

Caregiving Staff at Primrose

CaregiverOur staff is closely involved in all aspects of caregiving, from our nursing department to our family services director and our entire team. Our family atmosphere provides a warm working environment that is attuned to the needs of our residents.

There are many benefits to choosing Primrose for that special care. We recognize the challenges that come to those facing memory loss and we encourage our residents to live in the moment. We are not judgmental but instead focus on success stories, validating positive moments and using skilled training tools for encouragement. We view our Primrose environments as being an effective assisted living solution that is specially tailored for our residents. We do offer hospice waivers in the appropriate situations, which allows residents to continue their stay here.

We hope that for our residents and their families, choosing Primrose provides peace of mind and relieves the caregiver stress and burnout that is all too frequent. We want our residents and their relatives to enjoy life without having to worry about the stress of dealing with Alzheimer’s and dementia.

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