Your Privacy Choices

Last updated: June 16, 2026

1. Introduction

This page explains how Primrose Alzheimer's Special Living ("we," "us," or "our") uses cookies and similar tracking technologies on our website (https://www.primrosealz.com), and provides California residents with specific privacy choices regarding their personal information.

2. Your California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These rights include:

• Right to know what personal information we collect, use, disclose, and share
• Right to delete personal information we have collected from you
• Right to correct inaccurate personal information we maintain about you
• Right to opt out of the sale or sharing of your personal information
• Right to limit use and disclosure of sensitive personal information
• Right to non-discrimination for exercising any of these rights

3. Our Position on Selling or Sharing Personal Information

We do not sell personal information for monetary consideration. We may share limited information with service providers (such as Google Analytics, only after you provide consent) for website analytics and operational purposes. To the extent such sharing constitutes "sharing" or "sale" under California law, you have the right to opt out using the controls on this page.

4. Manage Your Consent Preferences

Use the button below to update your cookie and tracking consent preferences at any time. Changes take effect immediately.

Revoke Current status: AcceptedCurrent status: Denied

If the button above does not display correctly, scroll to the bottom of any page and click "Cookie Settings" or "Manage Consent."

5. Exercising Your Privacy Rights

To exercise any of your California privacy rights, you may:

• Use the consent management button in Section 4 to opt out of non-essential tracking immediately
• Email us at ljh@primrosealz.com with the subject "California Privacy Rights Request"
• Call us at (707) 578-8360
• Mail a written request to the address in Section 9 below

When making a request, please include:

• Your full name
• Your email address or other contact information
• A description of the specific right you are exercising
• Sufficient information for us to verify your identity

We will respond to verified requests within 45 days, as required by California law. In some cases we may extend this period by an additional 45 days, in which case we will notify you of the extension.

6. Authorized Agents

You may designate an authorized agent to make a privacy rights request on your behalf. We may require the agent to provide written authorization from you, and we may verify your identity directly before processing the request.

7. About Cookies and Tracking Technologies

Cookies are small text files placed on your device by websites you visit. They serve various purposes — some are necessary for the website to function, while others help us understand how visitors use our site or enable certain marketing features.

7.1 Functional Cookies (Always Active)

These cookies are required for the website to function properly. They cannot be disabled. Functional cookies are used for:

• Remembering your consent preferences
• Maintaining session security
• Ensuring basic site functionality

7.2 Statistics Cookies (Optional)

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They are only loaded after you provide consent.

7.3 Marketing Cookies (Optional)

These cookies are used for advertising-related purposes and tracking technologies that may collect data for marketing purposes. They are only loaded after you provide consent.

8. Services Used on This Website

The following services may set cookies or process data when you visit our website. Services categorized as "Statistics" or "Marketing" are only loaded after you provide consent.

Functional (Always Active)

• WordPress — Powers the website's content management system. Sets cookies necessary for site operation and logged-in user sessions.
• Wordfence — Provides security and protection against malicious activity.
• Complianz — Manages your consent preferences and cookie settings.
• Cloudflare Turnstile — Protects contact forms from spam and automated abuse without tracking visitors.
• Divi Theme — Manages the visual design and layout of the website.

Statistics (Loaded After Consent)

• Google Analytics — Helps us understand how visitors use our website in aggregate. Collects information about pages visited, time on site, and general geographic location. Does not load until you provide consent.

Marketing (Loaded After Consent)

• YouTube (embedded videos) — Embedded video content from YouTube. Does not load until you provide consent.
• Google Fonts — Web fonts used for site typography. (Note: if served locally, this service may not load externally.)

9. Browser Cookie Controls

In addition to the consent controls on this website, you can manage cookies through your browser settings. Most browsers allow you to:

• View what cookies are stored on your device
• Delete some or all cookies
• Block cookies from specific websites
• Block all cookies (though this may affect website functionality)

For browser-specific instructions, consult your browser's Help documentation.

10. Updates to This Page

We may update this page from time to time to reflect changes in our practices or applicable law. The "Last updated" date at the top of this page indicates when it was last revised. Material changes will be communicated via a notice on this page or through the consent banner.

11. Contact Us

For questions about your privacy choices, our use of cookies, or to exercise your California privacy rights, contact us at:

Primrose Alzheimer's Special Living
2080 Guerneville Rd
Santa Rosa, CA 95403

Phone: (707) 578-8360
Email: ljh@primrosealz.com